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Patrick Wirth

Experience Designer

My name is Patrick and I create memorable experiences for digital products and services. My academic background is social and cognitive psychology – my passion and expertise is human-centered design.




Lead Experience Designer

SapientNitro | A New Breed of Agency

Since August 2014

At SapientNitro I lead creative teams to deliver business outcomes through improving the experience that customers have with a product or service. That doesn’t only mean better user testing results, that means delivering the goals our clients ultimately care about: adoption, growth, revenue, retention, and margins.

Service Design Consultant

Me & Company | Product & Service Design Consultancy

1 year

Me & Company is a design consultancy for product innovation and digital services. I consulted clients in designing smart digital products and services that are fun, efficient and offer clear value.

Senior Experience Designer

people interactive | Digital Design Agency

4 years, 2 months

people interactive specializes in interactive media for marketing communication and digital commerce. My job was to apply user-centered design methods to websites, apps and digital media in retail stores.

User Interface Specialist

SAP AG | Research & Breakthrough Innovation

2 years, 1 month

When SAP was creating its latest cloud-based enterprise software innovation Business ByDesign, I was responsible for designing user interfaces and conducting field research and usability studies.

Student Researcher

National Aerospace Laboratory (NLR) | Human Factors, Training and Cockpit Operations

9 months

For my master thesis, I explored concepts for controlling radar displays through eye-gaze interaction. In my work I interviewed air traffic controllers, conducted task analyses, created prototypes and carried out a usability study.


Maastricht University, The Netherlands

James Cook University, Australia

September 2002 – February 2006

Master of Science in Work & Organisational Psychology / Human Factors (cum laude)

Bachelor of Science in Applied Cognitive Psychology

Courses in Business Economics and Knowledge Engineering